Labyrinth idea

Today I have had a discussion with a few people and all agree the labyrinth concept is the strongest and clearly communicates the theme of hidden places.
After more research I have a clearer idea of what the film is about. A bit like the matrix the characters are lost in a digital world. So I want to communicate this in my design. perhaps looking at computer parts circuit boards ect may provide me with some more visuals.
I am also considering other ways of getting across the sci-fi aspect with out going for the obvious neon glow. Also I need to remember the use of this postcard is probably mainly to advertise the movie and therefore has to be desirable, something someone would want to pick up and own.








After some more design and experimentation, I think the monochrome is working well. Perhaps I could use a metallic foil which would also add to the sci-fi, techno theme. The design needs more work on the line shape, rounding the curves and applying a narrower line.

Hiding

Experimenting using just the neon strips to indicate characters and type.
Front view of character

This is the side view of the character holding and iconic disc from the movie. However I think this design is not very clear.
With the theme of hidden places in mind I have tried to create a 'space' in this image by drawing in a bright neon floor and a black background, so the viewer can't see the surrounding space. Its a bit boring though and still unclear to reason.

Hiding the characters

I have been trying to think of interesting ways to hide these characters and realised it is actually very difficult, considering thy are covered in neon glowing strips.
So i have come up with this concept, with the character in the background trying to hide by stepping back out of the light resulting in only the neon strips being visible.



I added a lens flare to the helmet in this image, I think it gives it a bit of a shine and a 3d illusion.

Hidden places (tree house)

With this design direction I considered the hidden place of a tree house. This is a place children can easily relate too. So looking at some of the film photographs on my design context blog I picked out two of the main characters. I have then placed them in slightly childish poses, sitting on the floor and looking out as though they are up a tree looking at the view.
I then added the distinctive neon lights from the film onto their clothing and blurred blue neon light in the background and lens flare (something for the characters to be looking at)
I then added a patterned floor and altered the perspective as the ground for the characters to sit on. Then finally some trees to give the sense they are up a height and imply they could be in a tree house, I also added a couple of black walls to give a bit more scene on enclosure.





Positioning of text

Labyrinth idea

This project focus on the subject of hidden places. Considering the movie Tron is produced by Disney it is probably mainly targeted to a young audience, so i have been considering what places are hidden from a child's point of view. The first place that came to mind were labyrinths, a fun place to hide and get lost in.





I think the design works well to keep the neon sci-fi look, however the concept of a maze is to boring and a bit obvious as a hidden place. so back to the drawing board i think.
Also i think the purpose is unclear, the word Tron steals the focus. Perhaps the lens flare is to much as well.

Photographed product (male range)

Quit a good photo shoot I think. Sam and Ed were willing and very helpful to model the T-shirts for me. I started by hanging the t-shirts up to see the print flat. I probably should have used a coat hanger because it is not realistic to hang the shirts in this way. But i think it was a good alternative to captured the prints as I wanted.
The photographs demonstrate well the T-shirt designs in context on person. Particularly with the bear design I thought it suited the model well and demonstrated how the print wraps round the body.
I tried to give the models some direction. The designs are intended for a young teen/adult target audience so I asked the models to have fun and enjoy wearing the shirts. I didn't want a to serious look or pose that would be associated with wearing an older adult suit or something .
Originally I let Sam keep his hat on, but looking back now I think it draws attention away from t-shirt design.

Photographed product female range

I think I should have taken more images of the T-shirts as a set.
I captured some nice close up detail of the tiger print and label.

Photographed product

Christmas theme
The gift wrap design displayed and wrapped round a large cube gift box, with ribbon accessory.


I am very pleased with the turn out of the Christmas themed gift wrap, product photo shoot. I have taken close ups focusing on the pattern, they have come out with a lot of detail, even the slight shimmer on the ribbon.
If I was to photograph again I probably wouldn't wrap the ribbon round all sides of the box as it has covered a lot of the pattern up.

These photographs do well to demonstrate, no matter which direction or angle someone chose to wrap the paper the design will always appear to be the right way up and not upside down.

Oh I should mention this is printed CMYK on fire proof paper stock. I thought fire proof would be most appropriate for Christmas wrap because people usually place their Christmas presents under a light up tree which can be a fire hazard. Extra paper around the presents would just help full the fire, if caught alight. However this would not be the case with this design.
The type of stock is also thin enough to wrap and bend easily around 3D objects. Whilst staying flat and crease free on flat surfaces, such as the sides of this box.

Photographed product

Wedding theme


I should have straightened the gift bag handle out. Perhaps in blue instead of yellow, or pink. Perhaps I should of had a shot of some one holding the products to give a better sense of scale.



I did well to balance the roll of paper like that, it took a while lol. The contrast is a bit too high.